Research output per year
Research output per year
Personal profile
In Korean
강보현 교수(경상대학 경영학부)
Education
o (1997) B.B.A., Sungkyunkwan University
o (2002) M.S., Korea University
o (2005) Ph.D., Yonsei University
o (2002) M.S., Korea University
o (2005) Ph.D., Yonsei University
Professional Experience
o (2021~Present) Professor, Kyungpook National University
o (2016~2020) Associate Professor, Kyungpook National University
o (2012~2015) Assistant Professor, Kyungpook National University
o (2010~2011) Lecturer, Kyungpook National University
o (2016~2020) Associate Professor, Kyungpook National University
o (2012~2015) Assistant Professor, Kyungpook National University
o (2010~2011) Lecturer, Kyungpook National University
Research Interests
Business Ethics & Marketing
Major Research Achievements
Book Publishing: Business Ethics
Journal Papers: Journal of Business Research, Industrial Marketing Management, Journal of Small Business Management, etc.
Journal Papers: Journal of Business Research, Industrial Marketing Management, Journal of Small Business Management, etc.
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Collaborations and top research areas from the last five years
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Research output
- 31 Article
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Korean Wave in Poland: Success and Challenge
Kang, B., 2022, In: 동서연구. 34, p. 5Research output: Contribution to journal › Article › peer-review
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디지털 마케팅 해외 연구 동향: SCOPUS DB를 중심으로
Kang, B., 2022, In: 산업융합연구. 20, p. 11Research output: Contribution to journal › Article › peer-review
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Dissolution of franchise relationships: Intention, behavior, and the role of uncertainty
Jindal, R. P., Sivadas, E. & Kang, B., Jan 2021, In: Industrial Marketing Management. 92, p. 140-153 14 p.Research output: Contribution to journal › Article › peer-review
Open Access7 Scopus citations -
기업과 소비자의 커뮤니케이션: 기업의 자선활동에 관한 윤리철학적 고찰
Bohyeon, K., 2020, In: 커뮤니케이션학연구.Research output: Contribution to journal › Article › peer-review
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커뮤니케이션은 본사와 판매점의 관계에 어떤 방식으로 영향을 미치는가?
Bohyeon, K., 2020, In: 커뮤니케이션학 연구.Research output: Contribution to journal › Article › peer-review