정정주 교수(사회과학대학 미디어커뮤니케이션학과)

o (2002) B.A., Hankuk University of Foreign Studies
o (2004) M.A., Korea University
o (2011) Ph.D., State University of New York at Buffalo

o (2012.03~Present) Professor, Kyungpook National University (KNU)
o (2017.01~2017.12) Foundation for Broadcast Culture (FBC) Overseas Research Fellowship
o (2017.03~2018.02) Visiting Scholar, University of Southern California
o (2021.06~Present) Project Manager of KNU Consortium, Digital Commerce Institute for Small Businessmen, Ministry of SMEs and Startups, Korean Government
o (2021.12) Research Excellence Award, Korean Regional Communication Research Association
o (2022.04~2022.05) Director of Media Reliability Improvement Division of the Advisory Committee on the Improvement of the Press & Media System at the Korean National Assembly
o (2023.09~2024.07) Visiting Scholar, University of Washington
o Co-Guest Editors of JCMC, Q&Q, Scientometrics etc.

New Media & Technology
Data Science
Intelligence Information

Semantic networks of election fraud: Comparing the Twitter discourses of the US and Korean presidential elections
Measuring online public opinion for decision making: Application of deep learning on political context
Analysis of changes in AI perception using text mining from AlphaGo to Chat GPT by focusing on legacy media
and social media (KR)
Differential effects of communication: How does viewing a panel discussion changes emotion and tolerance level
toward minority groups? (KR)
A study of the regal system issues and directionality in the era of new media: Focusing on the discussion of the Reliability
Improvement Division of the Special Committee on the Press and Media in the National Assembly (KR)
Using digital technology to address confirmability and scalability in thematic analysis of participant-provided data
Reinterpretation of gatekeeping theory through curation in the era of new media (KR)
Big data analyses of Korea's nation branding on Google and Facebook
Big data analysis and modeling of disinformation consumption and diffusion on YouTube (KR)
Beyond data, innovation, social network, and convergence
Comparative nation-branding analysis of Big Data: Focusing on Korea and Japan
Big data analysis of local government 3.0: Focusing on Gyeongsangbuk-do in Korea
Faculty use and perception of mobile information and communication technology (m-ICT) for teaching practices