Personal profile
In Korean
남장현 교수(과학기술대학 식품외식산업학과)
Education
o (2003) B.A., Konkuk University
o (2015) M.A., University of Surrey, UK
o (2020) Ph.D., University of Surrey, UK
o (2015) M.A., University of Surrey, UK
o (2020) Ph.D., University of Surrey, UK
Professional Experience
o (2021~Present) Professor, Kyungpook National University
o (2016~2021) Associate Professor, Kyungpook National University
o (2012~2016) Assistant Professor, Kyungpook National University
o (2010~2012) Assistant Professor, Kyungnam University
o (2009~2010) Visiting Scholar, Oklahoma State University, USA
o (2016~2021) Associate Professor, Kyungpook National University
o (2012~2016) Assistant Professor, Kyungpook National University
o (2010~2012) Assistant Professor, Kyungnam University
o (2009~2010) Visiting Scholar, Oklahoma State University, USA
Research Interests
Consumer Behavior, Branding, Marketing
Major Research Achievements
o Food Tourism and Regional Development
o Sharing economy perspective on an integrative framework of the NAM and TPB
o Foreign travelers' satisfaciton with traditional Korean restaurants
o Brand equity, brand loyalty and consumer satisfaction
o Sharing economy perspective on an integrative framework of the NAM and TPB
o Foreign travelers' satisfaciton with traditional Korean restaurants
o Brand equity, brand loyalty and consumer satisfaction
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
Fingerprint
Dive into the research topics where Jang Hyeon Nam is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 34 Article
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빅데이터 분석을 활용한 제로 음료 인식 연구
Nam, J. H., 2024, In: 관광진흥연구. 12, p. 115Research output: Contribution to journal › Article › peer-review
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빅데이터를 활용한 무인카페 소비자 인식에 관한 연구: 텍스트 마이닝과 의미연결망 분석을 중심으로
Nam, J. H., 2023, In: 아태비즈니스연구. 14, p. 241Research output: Contribution to journal › Article › peer-review
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건강 라이프스타일이 만족, 재구매 의도, 추천 의도에 미치는 영향: 단백질 음료 소비자를 대상으로
Nam, J. H., 2022, In: 아태비즈니스연구. 13, p. 169Research output: Contribution to journal › Article › peer-review
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빅데이터 분석을 통한 공공배달앱 인식 분석 연구 : 텍스트 마이닝 기법을 중심으로
Nam, J. H., 2022, In: 산업혁신연구. 38, p. 204Research output: Contribution to journal › Article › peer-review
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수정된 IPA를 활용한 공공 배달앱 연구
Nam, J. H., 2022, In: 관광진흥연구. 특별호, p. 77Research output: Contribution to journal › Article › peer-review