Personal profile
In Korean
권주경 교수(생태환경대학 /관광학과)
Education
o (2011) B.S., Sejong University, Seoul, South Korea
o (2014) M.S., University of Houston, Texas, USA
o (2019) Ph.D., University of Houston, Texas, USA
o (2014) M.S., University of Houston, Texas, USA
o (2019) Ph.D., University of Houston, Texas, USA
Professional Experience
o (2025.09~present) Assistant Professor, Kyungpook National University, Sangju, South Korea
o (2022.09~2025.08) Assistant Professor, Dongguk University WISE campus, Gyeongju, South Korea
o (2021.01~2022.08) Research Professor, Kyunghee University, Seoul, South Korea
o (2020.09~2020.12) Researcher, Korea Culture and Tourism Institute, Seoul, South Korea
o (2022.09~2025.08) Assistant Professor, Dongguk University WISE campus, Gyeongju, South Korea
o (2021.01~2022.08) Research Professor, Kyunghee University, Seoul, South Korea
o (2020.09~2020.12) Researcher, Korea Culture and Tourism Institute, Seoul, South Korea
Research Interests
Hospitality service, smart tourism, metaverse tourism, sustainability, consumer behavior
Major Research Achievements
o Metaverse tourism: conceptual framework and research propositions
o Green hotel brands in Malaysia: perceived value, cost, anticipated emotion, and revisit intention
o Influence of brand experience on customer inspiration and pro-environmental intention
o Impulsive buying in hospitality and tourism journals
o Green hotel brands in Malaysia: perceived value, cost, anticipated emotion, and revisit intention
o Influence of brand experience on customer inspiration and pro-environmental intention
o Impulsive buying in hospitality and tourism journals
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Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
Fingerprint
Dive into the research topics where Jookyung Kwon is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Examining the relative impacts of multidimensional barriers on usage intentions toward service robots
Kwon, J., Hsun, C. C. & Ahn, J., Jul 2026, In: International Journal of Hospitality Management. 136, 104651.Research output: Contribution to journal › Article › peer-review
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Impact of different types of corporate social responsibility on fit, attitude and behavior
Kwon, J., Shamim, A. & Ahn, J., 1 Aug 2024, In: Journal of Global Responsibility. 15, 3, p. 248-263 16 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
Mediating role of perceived authenticity in the relationship between luxury service experience and life satisfaction
Kwon, J., Amendah, E. & Ahn, J., 2024, In: Journal of Strategic Marketing. 32, 2, p. 137-151 15 p.Research output: Contribution to journal › Article › peer-review
15 Scopus citations -
Relationships between organic food experience and customers’ well-being: a cross-cultural study between America and India
Ahn, J. & Kwon, J., 2024, In: Journal of Foodservice Business Research. 27, 5, p. 650-666 17 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
The impact of regulations and motivations on behavioural intentions of customers with self-service technology difficulties
Ma, H., Kwon, J. & Ahn, J., 2024, In: Current Issues in Tourism. 27, 1, p. 142-153 12 p.Research output: Contribution to journal › Article › peer-review
12 Scopus citations