Calculated based on number of publications stored in Pure and citations from Scopus
20192024

Research activity per year

Personal profile

In Korean

권주경 교수(생태환경대학 /관광학과)

Education

o (2011) B.S., Sejong University, Seoul, South Korea
o (2014) M.S., University of Houston, Texas, USA
o (2019) Ph.D., University of Houston, Texas, USA

Professional Experience

o (2025.09~present) Assistant Professor, Kyungpook National University, Sangju, South Korea
o (2022.09~2025.08) Assistant Professor, Dongguk University WISE campus, Gyeongju, South Korea
o (2021.01~2022.08) Research Professor, Kyunghee University, Seoul, South Korea
o (2020.09~2020.12) Researcher, Korea Culture and Tourism Institute, Seoul, South Korea

Research Interests

Hospitality service, smart tourism, metaverse tourism, sustainability, consumer behavior

Major Research Achievements

o Metaverse tourism: conceptual framework and research propositions
o Green hotel brands in Malaysia: perceived value, cost, anticipated emotion, and revisit intention
o Influence of brand experience on customer inspiration and pro-environmental intention
o Impulsive buying in hospitality and tourism journals

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Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

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Collaborations and top research areas from the last five years

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