Personal profile
In Korean
황규성 교수(경상대학 경영학부)
Education
(2011) B.A., Korea Advanced Institute of Science and Technology, Daejeon, Korea
(2013) M.S., Korea Advanced Institute of Science and Technology, Daejeon, Korea
(2022) Ph.D., Korea Advanced Institute of Science and Technology, Seoul, Korea
(2013) M.S., Korea Advanced Institute of Science and Technology, Daejeon, Korea
(2022) Ph.D., Korea Advanced Institute of Science and Technology, Seoul, Korea
Professional Experience
(2024~Present) Assistant Professor, Kyungpook National University, Daegu
(2023~2024) Assistant Professor, National Taiwan University of Science and Technology, Taipei
(2023~2024) Assistant Professor, National Taiwan University of Science and Technology, Taipei
Research Interests
High-tech Marketing, Online Marketing, Consumer Behavior
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Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
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Dive into the research topics where Kyusung Hwang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 5 Article
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Something Smells Fishy: How Sales Assistant Types and Suspicion Influence Perceived Message Credibility
Hwang, K., Lee, E. & Yoon, Y., Nov 2025, In: Journal of Consumer Behaviour. 24, 6, p. 3104-3122 19 p.Research output: Contribution to journal › Article › peer-review
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The effect of artificial intelligence (AI) robot characteristics and dialectical thinking on AI robot adoption intention
Kim, D., Hwang, K., Lee, E. & Yoon, Y., Mar 2024, In: Journal of Consumer Behaviour. 23, 2, p. 453-469 17 p.Research output: Contribution to journal › Article › peer-review
Open Access17 Scopus citations -
How to make vertical farming more attractive: Effects of vegetable growing conditions on consumer assessment
Son, J. & Hwang, K., Aug 2023, In: Psychology and Marketing. 40, 8, p. 1466-1483 18 p.Research output: Contribution to journal › Article › peer-review
13 Scopus citations -
Roles of emotional expressions in review consumption and generation processes
Kim, J. M. & Hwang, K., Apr 2020, In: International Journal of Hospitality Management. 86, 102454.Research output: Contribution to journal › Article › peer-review
35 Scopus citations -
Understanding the dynamics of review posting and the management intervention effects on those dynamics
Kim, J. M., Hwang, K. & Hyun, S., Jul 2020, In: International Journal of Hospitality Management. 88, 102526.Research output: Contribution to journal › Article › peer-review
4 Scopus citations