김소정 교수(사회과학대학 미디어커뮤니케이션학과)

o (2000) B.A., Hankuk University of Foreign Studies, Seoul
o (2003) M.A., Michigan State University, East Lansing
o (2012) Ph.D., University of Texas, Austin

o (2018~Present) Associate Professor, Kyungpook National University, Daegu
o (2013~2018) Assistant Professor, Chinese University of Hong Kong, Hong Kong
o (2003~2005) Account Executive, Cheil Worldwide, Seoul

Crisis communication
Consumer behavior and new media
Advertising
Branding

o Exploring consumers' attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China
o Congruence effects in post-crisis CSR communication: the mediating role of attribution of corporate motives
o Congruence effects of corporate associations and crisis issue on crisis communication strategies
o Responses toward corporate crisis and corporate advertising
o Is corporate advertising effective in a crisis? The effects of crisis type and evaluative tone of news coverage
o Does corporate advertising work in a crisis? An examination of inoculation theory
o Effects of product type and webtoon attitude in webtoon PPL
o Understanding social-commerce shopping behavior: a study in the chinese context
o Consumer engagement in social media advertising : an examination of advertising acceptance model in WeChat
o Recognition in social media for supporting a cause: involvement and self-efficacy as moderators
o An examination of effects of credibility and congruency on consumer responses to banner advertisements
o Credibility cues in online shopping: an examination of corporate credibility, retailer reputation, and product review credibility
o Hedonic tendencies and the online consumer: an investigation of the online shopping process
o The effects of issue fit and issue involvement on customer value co-creation behavior: focused on sequential mediating effects of perceived motives of brand activism, activation of persuasive knowledge, and authenticity of brand activism
o Brand name and ethnicity of endorser in luxury goods: does a glocalization strategy work in China?
o The effect of global media consumption on chinese consumers’ response to foreign models and languages in advertising: An examination of the moderated mediation of global mindset