| Original language | Korean |
|---|---|
| Pages (from-to) | 300 |
| Journal | 한국광고홍보학보 |
| Volume | 23 |
| State | Published - 2021 |
기업 PR캠페인의 진정성 인식을 이끄는 선행요인들은 무엇인가?
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | Korean |
|---|---|
| Pages (from-to) | 300 |
| Journal | 한국광고홍보학보 |
| Volume | 23 |
| State | Published - 2021 |