Analysis of Agrifood Consumer Competency and Dietary Satisfaction according to Household Type Using the Consumer Behavior Survey for Food

This study examined the levels of agrifood consumer competency and factors affecting dietary satisfaction according to the household type using data from the 2020 Consumption Behavior Survey for Food by the Korea Rural Economic Research Institute. The total number of respondents was 3,037, with 806 single-person households (28.2%) and 2,231 multi-person households (71.8%). Compared to the multi-person households, the single-person households had a higher percentage of males, and by age, there was a higher proportion of respondents aged 20∼39 and 60∼74. In addition, single-person households had a higher percentage of respondents with education levels under middle school graduation and unmarried people than multi-person households, with less than 4,000,000 won in monthly household income and less than 600,000 won in monthly food costs, and lower interest in health. The respondents answered that they perceived domestic food as safer than imported food, and were generally concerned about food hazards. The levels of dietary competency and civic competency were high in the agrifood consumer competency of all respondents. The competency levels of multi-person households were higher than those of single-person households. Respondents were generally satisfied with their diet, and the satisfaction of single-person households was lower than that of multi-person households. For single-person households, the factors affecting dietary satisfaction were gender, monthly household income, and healthy dietary competency. Interest in health, usual health conditions, awareness of domestic food safety, healthy dietary competency, traditional dietary competency, and consumer problem-solving competency were significant variables that influenced dietary satisfaction in multi-person households.