TY - JOUR
T1 - Appropriation of wireless technology
T2 - Direct impacting factors on the youth's adoption intention and usage of the wireless application protocol phone
AU - Kim, Sanghyun
PY - 2008
Y1 - 2008
N2 - The main purpose of this study is to suggest a research model that empirically investigates factors impacting the youth's adoption intention and usage of wireless technology. More people are turning to wireless technology as similar trend as when PC was introduced to the market. Most of the wireless technologies are initially used for business purposes. Now, these technologies are more common for our daily-life reasons for various purposes, such as communication, information surfing, protection, etc. Particularly, the youth's adoption of the Wireless Application Protocol (WAP) phone has rapidly increased. Unlike adults, the youth have different reasons of using a WAP phone. However, a study on the adoption of a WAP phone using the youth as a study subject is a scant. Therefore, this study suggests a research model empirically investigating factors impacting the youth's adoption intention and usage of wireless technology; WAP phone in this study. The research model was developed based on the well-known Technology acceptance model and adds new additions and casual relations, such as Perceived safety, Enjoyment and Peer influence. The data, collected from 327 subjects, were tested against the model. The results of the study showed that all variables in the research model had a significant influence on other variables. The implications of the findings suggest a new theoretical framework for future IS/IT research and offer suggestions that the marketer of wireless technology should consider regarding the technology.
AB - The main purpose of this study is to suggest a research model that empirically investigates factors impacting the youth's adoption intention and usage of wireless technology. More people are turning to wireless technology as similar trend as when PC was introduced to the market. Most of the wireless technologies are initially used for business purposes. Now, these technologies are more common for our daily-life reasons for various purposes, such as communication, information surfing, protection, etc. Particularly, the youth's adoption of the Wireless Application Protocol (WAP) phone has rapidly increased. Unlike adults, the youth have different reasons of using a WAP phone. However, a study on the adoption of a WAP phone using the youth as a study subject is a scant. Therefore, this study suggests a research model empirically investigating factors impacting the youth's adoption intention and usage of wireless technology; WAP phone in this study. The research model was developed based on the well-known Technology acceptance model and adds new additions and casual relations, such as Perceived safety, Enjoyment and Peer influence. The data, collected from 327 subjects, were tested against the model. The results of the study showed that all variables in the research model had a significant influence on other variables. The implications of the findings suggest a new theoretical framework for future IS/IT research and offer suggestions that the marketer of wireless technology should consider regarding the technology.
KW - Behaviors
KW - Individuals
KW - Technology adoption
KW - WAP phone
UR - http://www.scopus.com/inward/record.url?scp=57249084628&partnerID=8YFLogxK
U2 - 10.3923/itj.2008.1116.1124
DO - 10.3923/itj.2008.1116.1124
M3 - Article
AN - SCOPUS:57249084628
SN - 1812-5638
VL - 7
SP - 1116
EP - 1124
JO - Information Technology Journal
JF - Information Technology Journal
IS - 8
ER -