Blockchain for public health care in smart society

Blockchain is a new technology that demands more efficient and scalable techniques to incorporate it with business models. Therefore, in this paper, we propose a blockchain-based smart healthcare business model, which keeps customers at the center of business. Our proposed smart healthcare business model can predict customer's status and is able to give rewards according to the business rules set by participating organizations. However, businesses also demand something in return, and in our scenario, we are concerned about data in the wild. Our model fetches “data in the wild” from the Internet of Medical Things. Nevertheless, this model can be applied to any business scenario where a customer reward system exists. Our proposed model focuses more on customers and business while utilizing technology to ease the customer and other parties involved in the business. This fusion makes business more effective as the organization can determine the path of business and make decisions accordingly. Incorporating technologies with existing business models such as the “consumer centric model” makes it easy for businesses to modernize.