Does the Experience of Using Metaverse Affect the Relationship between Social Identity, Psychological Ownership, and Engagement?

Minyoung Lee, Kay Zun Lin Min, Sang Hyun Kim

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

This research aims to explore the factors that contribute to the formation of social identity within virtual communities in the metaverse from both social and technological perspectives. To achieve these objectives, this research examined the perceived presence, social identity, and psychological ownership of community members within the context of the metaverse and investigated their structural relationships. Hypothesis testing was conducted using AMOS 22.0 to validate the structural model analysis. The results of this study revealed that the technological elements of the metaverse platform and the social factors within the community were significantly related to perceived presence and social identity. Both factors were found to have a positive impact on community engagement intent. Furthermore, moderated effect of usage time was also significant. By identifying the factors influencing social identity among metaverse users and examining their impact on member engagement behavior, this research expands the existing knowledge in the field of metaverse-related studies.

Original languageEnglish
Title of host publicationProceedings of the 57th Annual Hawaii International Conference on System Sciences, HICSS 2024
EditorsTung X. Bui
PublisherIEEE Computer Society
Pages2613-2622
Number of pages10
ISBN (Electronic)9780998133171
StatePublished - 2024
Event57th Annual Hawaii International Conference on System Sciences, HICSS 2024 - Honolulu, United States
Duration: 3 Jan 20246 Jan 2024

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605

Conference

Conference57th Annual Hawaii International Conference on System Sciences, HICSS 2024
Country/TerritoryUnited States
CityHonolulu
Period3/01/246/01/24

Keywords

  • Metaverse
  • presence
  • psychological ownership
  • social identity
  • user engagement

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