@inproceedings{b836d6c1dd214ad5a3e22e7f9aca525b,
title = "Entertainment on mobile internet services: From the Korean consumer perspectives",
abstract = "Elaborating on the rapid evolution of mobile internet services in Korea, this paper investigated young consumers' preferences and attitudes towards mobile entertainment services through person-to-person questionnaires. We tried to find out {"}how{"} mobile entertainment services differ from other mobile services from the consumer perspectives: expectation and satisfaction. After careful investigation of what the consumers actually said, it could be said that the speed of services was never met to consumer expectation in mobile entertainment services, while they never really cared about contents aspects of mobile internet services.",
author = "Seongil Lee and Cho, {Joo Eun}",
year = "2006",
doi = "10.1007/11872320_7",
language = "English",
isbn = "3540452591",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "53--58",
booktitle = "Entertainment Computing, ICEC 2006 - 5th International Conference, Proceedings",
address = "Germany",
note = "5th International Conference on Entertainment Computing, ICEC 2006 ; Conference date: 20-09-2006 Through 22-09-2006",
}