TY - JOUR
T1 - Exploring the role of flow experience and telepresence in virtual reality (VR) concerts
AU - Kim, Hyelin
AU - Kim, Sung Eun
AU - Park, Kwangsoo
AU - Tennessee, Sherrie
N1 - Publisher Copyright:
© 2023 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2023
Y1 - 2023
N2 - This study investigates how implementing VR technology in live music concerts impacts participants’ emotional perceptions and subsequent behaviors, drawing upon the flow theory. The findings demonstrate that the perceived flow experience of VR concert attendees, encompassing cognitive absorption, time distortion, and enjoyment, significantly influences positive affects, subjective well-being, and post-behaviors. Moreover, the degree of telepresence moderates the relationship between flow experience and positive affects in the VR concert setting. The study provides in-depth theoretical and practical implications stemming from these findings and suggests avenues for future research.
AB - This study investigates how implementing VR technology in live music concerts impacts participants’ emotional perceptions and subsequent behaviors, drawing upon the flow theory. The findings demonstrate that the perceived flow experience of VR concert attendees, encompassing cognitive absorption, time distortion, and enjoyment, significantly influences positive affects, subjective well-being, and post-behaviors. Moreover, the degree of telepresence moderates the relationship between flow experience and positive affects in the VR concert setting. The study provides in-depth theoretical and practical implications stemming from these findings and suggests avenues for future research.
KW - Flow experience
KW - subjective well-being
KW - telepresence
KW - virtual reality
KW - VR concert
UR - http://www.scopus.com/inward/record.url?scp=85175696144&partnerID=8YFLogxK
U2 - 10.1080/10548408.2023.2276437
DO - 10.1080/10548408.2023.2276437
M3 - Article
AN - SCOPUS:85175696144
SN - 1054-8408
VL - 40
SP - 568
EP - 582
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
IS - 7
ER -