Foreign travelers' satisfaction with traditional Korean restaurants

Jang Hyeon Nam; Timothy Jeonglyeol Lee

doi:10.1016/j.ijhm.2011.02.006

Foreign travelers' satisfaction with traditional Korean restaurants

Jang Hyeon Nam, Timothy Jeonglyeol Lee

Department of Food and Food Service Inudstry

University of Queensland

Research output: Contribution to journal › Article › peer-review

84 Scopus citations

Abstract

Despite the tourism growth in Korea, foreign travelers remain dissatisfied with Korean restaurants. Accordingly, this research investigates the factors influencing foreign travelers' satisfaction with traditional Korean restaurants. Using a modified SERVQUAL scale, three dimensions of service quality ('intangibles', 'tangibles', and 'food') as well as expectation and value for money appear to positively influence foreign travelers' satisfaction with traditional Korean restaurants. In turn, foreign travelers' satisfaction has a positive influence on both their intention to revisit and their intention to recommend. The results of this study are useful to help restaurants develop strategies to strengthen foreign travelers' satisfaction with their experience at traditional Korean restaurants.

Original language	English
Pages (from-to)	982-989
Number of pages	8
Journal	International Journal of Hospitality Management
Volume	30
Issue number	4
DOIs	https://doi.org/10.1016/j.ijhm.2011.02.006
State	Published - Dec 2011

Keywords

Customer satisfaction
Expectation
Korean restaurants
Service quality
Value for money

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10.1016/j.ijhm.2011.02.006

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title = "Foreign travelers' satisfaction with traditional Korean restaurants",

abstract = "Despite the tourism growth in Korea, foreign travelers remain dissatisfied with Korean restaurants. Accordingly, this research investigates the factors influencing foreign travelers' satisfaction with traditional Korean restaurants. Using a modified SERVQUAL scale, three dimensions of service quality ('intangibles', 'tangibles', and 'food') as well as expectation and value for money appear to positively influence foreign travelers' satisfaction with traditional Korean restaurants. In turn, foreign travelers' satisfaction has a positive influence on both their intention to revisit and their intention to recommend. The results of this study are useful to help restaurants develop strategies to strengthen foreign travelers' satisfaction with their experience at traditional Korean restaurants.",

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AB - Despite the tourism growth in Korea, foreign travelers remain dissatisfied with Korean restaurants. Accordingly, this research investigates the factors influencing foreign travelers' satisfaction with traditional Korean restaurants. Using a modified SERVQUAL scale, three dimensions of service quality ('intangibles', 'tangibles', and 'food') as well as expectation and value for money appear to positively influence foreign travelers' satisfaction with traditional Korean restaurants. In turn, foreign travelers' satisfaction has a positive influence on both their intention to revisit and their intention to recommend. The results of this study are useful to help restaurants develop strategies to strengthen foreign travelers' satisfaction with their experience at traditional Korean restaurants.

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KW - Expectation

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KW - Service quality

KW - Value for money

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ER -

Foreign travelers' satisfaction with traditional Korean restaurants

Abstract

Keywords

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