Helping Online Customers Decide through Web Personalization

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70 Scopus citations

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@article{d103358aa67d4a8dbb83e50fc15f08ef,

title = "Helping Online Customers Decide through Web Personalization",

author = "Ha, \{Sung Ho\}",

year = "2002",

doi = "10.1109/MIS.2002.1134360",

language = "English",

volume = "17",

pages = "34--43",

journal = "IEEE Intelligent Systems",

issn = "1541-1672",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

number = "6",

}

TY - JOUR

T1 - Helping Online Customers Decide through Web Personalization

AU - Ha, Sung Ho

PY - 2002

Y1 - 2002

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U2 - 10.1109/MIS.2002.1134360

DO - 10.1109/MIS.2002.1134360

M3 - Article

AN - SCOPUS:0141837107

SN - 1541-1672

VL - 17

SP - 34

EP - 43

JO - IEEE Intelligent Systems

JF - IEEE Intelligent Systems

IS - 6

ER -