How does live streaming impact media content consumption? The effect of game live streaming on game players

Soyeon Lee; Saerom Lee; Hyunmi Baek

doi:10.1016/j.entcom.2024.100802

How does live streaming impact media content consumption? The effect of game live streaming on game players

Soyeon Lee, Saerom Lee, Hyunmi Baek

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Abstract

This study investigates the impact of game live streaming on gameplay from the perspectives of electronic word of mouth (eWOM) and observational learning. To address the impact of game live streaming, we collected data from two different online game-related platforms: the daily number of game players from Steam and the daily number of the game live streaming viewers from Twitch of 10,690 games. Fixed-effects panel regression and pooled OLS analyses were performed on the collected data. The results showed that game live streaming has a positive effect on the number of game players. In addition, the effect of live streaming on the number of story-based game players was weaker than that on the number of non-story-based game players.

Original language	English
Article number	100802
Journal	Entertainment Computing
Volume	52
DOIs	https://doi.org/10.1016/j.entcom.2024.100802
State	Published - Jan 2025

Keywords

eWOM
Gameplay
Live streaming
Observational Learning
Spoiler effects
Story-based game

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10.1016/j.entcom.2024.100802

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title = "How does live streaming impact media content consumption? The effect of game live streaming on game players",

abstract = "This study investigates the impact of game live streaming on gameplay from the perspectives of electronic word of mouth (eWOM) and observational learning. To address the impact of game live streaming, we collected data from two different online game-related platforms: the daily number of game players from Steam and the daily number of the game live streaming viewers from Twitch of 10,690 games. Fixed-effects panel regression and pooled OLS analyses were performed on the collected data. The results showed that game live streaming has a positive effect on the number of game players. In addition, the effect of live streaming on the number of story-based game players was weaker than that on the number of non-story-based game players.",

keywords = "eWOM, Gameplay, Live streaming, Observational Learning, Spoiler effects, Story-based game",

author = "Soyeon Lee and Saerom Lee and Hyunmi Baek",

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AB - This study investigates the impact of game live streaming on gameplay from the perspectives of electronic word of mouth (eWOM) and observational learning. To address the impact of game live streaming, we collected data from two different online game-related platforms: the daily number of game players from Steam and the daily number of the game live streaming viewers from Twitch of 10,690 games. Fixed-effects panel regression and pooled OLS analyses were performed on the collected data. The results showed that game live streaming has a positive effect on the number of game players. In addition, the effect of live streaming on the number of story-based game players was weaker than that on the number of non-story-based game players.

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How does live streaming impact media content consumption? The effect of game live streaming on game players

Abstract

Keywords

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