How to form wellbeing perception and its outcomes in the context of elderly tourism: Moderating role of tour guide services

Jinsoo Hwang; Jinkyung Jenny Kim; Jenni Soo Hee Lee; Noman Sahito

doi:10.3390/ijerph17031029

How to form wellbeing perception and its outcomes in the context of elderly tourism: Moderating role of tour guide services

Jinsoo Hwang, Jinkyung Jenny Kim, Jenni Soo Hee Lee, Noman Sahito

Department of Tourism

Research output: Contribution to journal › Article › peer-review

31 Scopus citations

Abstract

Many people travel to improve their wellbeing perception (WBP), and senior tourists in South Korea are no exception in that they hope to enhance their quality of life through tourism. As such, this study explored the significance of WBP in the senior tourism industry in South Korea. The current paper collected samples from 349 senior tourists. Analysis of data indicated that brand prestige contributes to increasing WBP among seniors and improving consumer attitude. In addition, it was found that WBP positively affects both consumer attitude and word-of-mouth (WOM). Lastly, tour guide services moderated the relationship between (1) brand prestige and WBP and (2) consumer attitude and WOM. The current paper then presents theoretical and practical implications of the statistical results.

Original language	English
Article number	1029
Journal	International Journal of Environmental Research and Public Health
Volume	17
Issue number	3
DOIs	https://doi.org/10.3390/ijerph17031029
State	Published - 1 Feb 2020

Keywords

Brand prestige
Quality of life
Senior tourists
Tour guide
Word-of-mouth

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.3390/ijerph17031029

Cite this

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abstract = "Many people travel to improve their wellbeing perception (WBP), and senior tourists in South Korea are no exception in that they hope to enhance their quality of life through tourism. As such, this study explored the significance of WBP in the senior tourism industry in South Korea. The current paper collected samples from 349 senior tourists. Analysis of data indicated that brand prestige contributes to increasing WBP among seniors and improving consumer attitude. In addition, it was found that WBP positively affects both consumer attitude and word-of-mouth (WOM). Lastly, tour guide services moderated the relationship between (1) brand prestige and WBP and (2) consumer attitude and WOM. The current paper then presents theoretical and practical implications of the statistical results.",

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How to form wellbeing perception and its outcomes in the context of elderly tourism: Moderating role of tour guide services

Abstract

Keywords

UN SDGs

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