Keeping track of customer life cycle to build customer relationship

Sung Ho Ha; Sung Min Bae

doi:10.1007/11811305_41

Keeping track of customer life cycle to build customer relationship

Sung Ho Ha, Sung Min Bae

School of Business Administration

Hanbat National University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

5 Scopus citations

Abstract

Using the CRM perspective to investigate customer behavior, this study differentiates between customers through customer segmentation, tracks customers' shifts from segment to segment over time, discovers customer segment knowledge to build an individual transition path and a dominant transition path, and then predicts customer segments' behavior patterns. Using real world data, this study evaluates the accuracy of derived customer knowledge. Concluding remarks discuss future research that can extend the work this study presents.

Original language	English
Title of host publication	Advanced Data Mining and Applications - Second International Conference, ADMA 2006, Proceedings
Editors	Xue Li, Osmar R. Zaïane, Zhanhuai Li
Publisher	Springer Verlag
Pages	372-379
Number of pages	8
ISBN (Print)	3540370250, 9783540370253
DOIs	https://doi.org/10.1007/11811305_41
State	Published - 2006
Event	2nd International Conference on Advanced Data Mining and Applications, ADMA 2006 - Xi'an, China Duration: 14 Aug 2006 → 16 Aug 2006

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	4093 LNAI
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	2nd International Conference on Advanced Data Mining and Applications, ADMA 2006
Country/Territory	China
City	Xi'an
Period	14/08/06 → 16/08/06

Access to Document

10.1007/11811305_41

Cite this

Ha, S. H., & Bae, S. M. (2006). Keeping track of customer life cycle to build customer relationship. In X. Li, O. R. Zaïane, & Z. Li (Eds.), Advanced Data Mining and Applications - Second International Conference, ADMA 2006, Proceedings (pp. 372-379). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4093 LNAI). Springer Verlag. https://doi.org/10.1007/11811305_41

Ha, Sung Ho ; Bae, Sung Min. / Keeping track of customer life cycle to build customer relationship. Advanced Data Mining and Applications - Second International Conference, ADMA 2006, Proceedings. editor / Xue Li ; Osmar R. Zaïane ; Zhanhuai Li. Springer Verlag, 2006. pp. 372-379 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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title = "Keeping track of customer life cycle to build customer relationship",

abstract = "Using the CRM perspective to investigate customer behavior, this study differentiates between customers through customer segmentation, tracks customers' shifts from segment to segment over time, discovers customer segment knowledge to build an individual transition path and a dominant transition path, and then predicts customer segments' behavior patterns. Using real world data, this study evaluates the accuracy of derived customer knowledge. Concluding remarks discuss future research that can extend the work this study presents.",

author = "Ha, {Sung Ho} and Bae, {Sung Min}",

year = "2006",

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booktitle = "Advanced Data Mining and Applications - Second International Conference, ADMA 2006, Proceedings",

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note = "2nd International Conference on Advanced Data Mining and Applications, ADMA 2006 ; Conference date: 14-08-2006 Through 16-08-2006",

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Ha, SH & Bae, SM 2006, Keeping track of customer life cycle to build customer relationship. in X Li, OR Zaïane & Z Li (eds), Advanced Data Mining and Applications - Second International Conference, ADMA 2006, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 4093 LNAI, Springer Verlag, pp. 372-379, 2nd International Conference on Advanced Data Mining and Applications, ADMA 2006, Xi'an, China, 14/08/06. https://doi.org/10.1007/11811305_41

Keeping track of customer life cycle to build customer relationship. / Ha, Sung Ho; Bae, Sung Min.
Advanced Data Mining and Applications - Second International Conference, ADMA 2006, Proceedings. ed. / Xue Li; Osmar R. Zaïane; Zhanhuai Li. Springer Verlag, 2006. p. 372-379 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4093 LNAI).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Bae, Sung Min

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AB - Using the CRM perspective to investigate customer behavior, this study differentiates between customers through customer segmentation, tracks customers' shifts from segment to segment over time, discovers customer segment knowledge to build an individual transition path and a dominant transition path, and then predicts customer segments' behavior patterns. Using real world data, this study evaluates the accuracy of derived customer knowledge. Concluding remarks discuss future research that can extend the work this study presents.

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AN - SCOPUS:33749389897

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SN - 9783540370253

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

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BT - Advanced Data Mining and Applications - Second International Conference, ADMA 2006, Proceedings

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Ha SH, Bae SM. Keeping track of customer life cycle to build customer relationship. In Li X, Zaïane OR, Li Z, editors, Advanced Data Mining and Applications - Second International Conference, ADMA 2006, Proceedings. Springer Verlag. 2006. p. 372-379. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/11811305_41

Keeping track of customer life cycle to build customer relationship

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