Measuring the willingness-to-pay for a horticulture therapy site using a contingent valuation method

Choong Ki Lee; Sin Ae Park; James W. Mjelde; Tae Kyun Kim; Jae Hwan Cho

doi:10.21273/hortsci.43.6.1802

Measuring the willingness-to-pay for a horticulture therapy site using a contingent valuation method

Choong Ki Lee, Sin Ae Park, James W. Mjelde, Tae Kyun Kim, Jae Hwan Cho

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Abstract

Previous research has shown horticultural therapy (HT) provides both physical and mental benefits to those engaged in the gardening activities. Individuals' willingness-to-pay (WTP) for these benefits, however, is unknown because of the lack of well-defined markets for HT. As such, this study estimates individuals' mean WTP for a HT site in Busan, South Korea. Mean WTP is ≈$170/month U.S. per individual. WTP, however, shows a wide dispersion; the standard deviation of the estimated WTP is ≈$60 U.S. This study provides additional information to the policymakers of Busan concerning the issue of developing a horticultural site for its citizens. This information must be weighed against the costs of developing the site.

Original language	English
Pages (from-to)	1802-1806
Number of pages	5
Journal	Hortscience: A Publication of the American Society for Hortcultural Science
Volume	43
Issue number	6
DOIs	https://doi.org/10.21273/hortsci.43.6.1802
State	Published - Oct 2008

Keywords

Economic value
Gardening
Human issues in horticulture
Mental recovery
Physical rehabilitation

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10.21273/hortsci.43.6.1802

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Measuring the willingness-to-pay for a horticulture therapy site using a contingent valuation method

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