@inproceedings{b37ed7cce03f4c928ea5e9f581af4d3d,
title = "Prediction of switching intention to the Internet phone through the analysis of customer preference",
abstract = "The demand for the Internet phone is increasing rapidly and the customer's preference of the telecommunication usage are changing accordingly. However, an analytic study of the Internet phone is minimal. Therefore, this study focuses on developing a prediction model to utilize as a customer marketing strategy to encourage the customers with nonpreference for the wired phone in order to switch to the Internet phone in the future. We have performed customer clustering by the K-means algorithm and developed a prediction model by the decision tree (C5.0) and the neural network.",
keywords = "Data mining, Internet phone, K-means clustering, Kohonen map, Neural network",
author = "Ha, {Sung Ho} and Kwon, {Eun Kyoung} and Kim, {Do Hyeong}",
year = "2011",
language = "English",
isbn = "9789728939533",
series = "Proceedings of the IADIS European Conference on Data Mining 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011",
pages = "11--18",
booktitle = "Proceedings of the IADIS European Conference on Data Mining 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011",
note = "IADIS European Conference on Data Mining 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011 ; Conference date: 24-07-2011 Through 26-07-2011",
}