Tense moods make you use habitually facebook: A new framework for habitual IT use based on the mechanisms of mood regulation

The Information Systems (IS) field has begun to focus on automatic behavior, which is not based on reason-based theory. In this study, we investigate habitual information technology (IT) use as an automatic behavior. We focus on the mood(s) that factor(s) into habitual behavior. People automatically regulate their mood positively when they recognize tense moods. We categorize moods into two groups: tense-energy and calm-tiredness. We started our investigation by identifying habitual behavior whenever people in tense moods automatically took action. This study provides a unified view of the process model associated with habitual behavior and mood regulation. According to the model, propositions are suggested.