The Causal Effects of Place Attachment and Tourism Development on Coastal Residents' Environmentally Responsible Behavior

Coastal areas are generally known as high-usage areas for residential, recreational, and tourism purposes. Coastal residents, as well as local visitors, therefore, can play an important role in protecting coastal resources. The purpose of this study was to identify important factors that could promote residents' environmentally responsible behavior (ERB). The two concepts, place attachment and attitudes toward tourism development (ATTD), were included to verify causal relationships of ERB. For data analysis, confirmatory factor analysis (CFA) and structural equation modeling (SEM) were conducted. Study results showed that place identity fully mediated the relationship between place dependence and ERB. With respect to the two dimensions of ATTD, there was a positive relationship between perceived benefits and ERB, while perceived concerns mediated this relationship. To promote ERB, the study emphasized the importance of developing place identity by providing diverse economical, socio-cultural, and recreational coastal benefits. In addition, involving those residents, who are positively and negatively impacted by tourism development, in the process of sustainable tourism development will develop more effective sustainable development strategies by reflecting local residents' opinions and preferences.