The neural correlates of celebrity power on product favorableness: An fmri study
- Yeon Sung Jung
- , Yang Tae Kim
- , Jong Su Baeck
- , Jongmin Lee
- , Jin Goo Kim
- , Yongmin Chang
- Dankook University
- Keimyung University
- Kyungpook National University
Research output: Contribution to journal › Article › peer-review
17
Scopus
citations