Understanding Chinese Independent Travel Market To South Korea: A Segmentation Approach

Sung Eun Kim; Zhenxian Zoey Piao; Hyelin Lina Kim; Zihui Ma

doi:10.3727/154427221X16245632411935

Understanding Chinese Independent Travel Market To South Korea: A Segmentation Approach

Sung Eun Kim, Zhenxian Zoey Piao, Hyelin Lina Kim, Zihui Ma

Department of Tourism

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

The rapid growth of the Chinese travel market has gained attention in the tourism industry. However, very few studies have been conducted to examine travel constraints that prevent Chinese outbound travelers from going somewhere quite accessible to their major destination from a multidestination perspective. Drawing upon the leisure constraint model (LCM), this study explored Chinese inde-pendent tourists’ perceived travel constraints in selecting second-tier destinations in their destination choice and analyzed the market segments. A self-administered survey was collected from 393 Chi-nese travelers who did not visit Gyeonggi Province close to Seoul during their travels in South Korea. Based on the findings, four distinct groups were formed.

Original language	English
Pages (from-to)	385-401
Number of pages	17
Journal	Tourism Review International
Volume	25
Issue number	4
DOIs	https://doi.org/10.3727/154427221X16245632411935
State	Published - 2021

Keywords

Chinese independent travelers
Factor–cluster method
Gyeonggi Province
Market segmentation
Travel constraints

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title = "Understanding Chinese Independent Travel Market To South Korea: A Segmentation Approach",

abstract = "The rapid growth of the Chinese travel market has gained attention in the tourism industry. However, very few studies have been conducted to examine travel constraints that prevent Chinese outbound travelers from going somewhere quite accessible to their major destination from a multidestination perspective. Drawing upon the leisure constraint model (LCM), this study explored Chinese inde-pendent tourists{\textquoteright} perceived travel constraints in selecting second-tier destinations in their destination choice and analyzed the market segments. A self-administered survey was collected from 393 Chi-nese travelers who did not visit Gyeonggi Province close to Seoul during their travels in South Korea. Based on the findings, four distinct groups were formed.",

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AB - The rapid growth of the Chinese travel market has gained attention in the tourism industry. However, very few studies have been conducted to examine travel constraints that prevent Chinese outbound travelers from going somewhere quite accessible to their major destination from a multidestination perspective. Drawing upon the leisure constraint model (LCM), this study explored Chinese inde-pendent tourists’ perceived travel constraints in selecting second-tier destinations in their destination choice and analyzed the market segments. A self-administered survey was collected from 393 Chi-nese travelers who did not visit Gyeonggi Province close to Seoul during their travels in South Korea. Based on the findings, four distinct groups were formed.

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Understanding Chinese Independent Travel Market To South Korea: A Segmentation Approach

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Keywords

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