@inproceedings{be6f318c9e7c43d687e83915539e4e02,
title = "Viewer engagement in movie trailers and box office revenue",
abstract = "As video consumption on social media becomes a major part of consumer activities, film marketers recognize that movie trailers on video-sharing social media can play an important role in raising potential audience's attention and interest. Focusing on consumer engagement in movie trailers and subsequent activities of sharing trailers by consumers, we examine the impact of movie trailers on box office revenue. From December, 2013 to August, 2014, investigating view statistics of movie trailers on YouTube and data of box office revenue from Boxofficemojo.com, We find out that consumer engagement in a movie trailer is positively related with their activities of sharing the movie trailer, thereby influencing box office revenue of the movie.",
keywords = "Box office revenue, Consumer engagement, Movie trailers, Video-sharing social media",
author = "Sehwan Oh and Joongho Ahn and Hyunmi Baek",
note = "Publisher Copyright: {\textcopyright} 2015 IEEE.; 48th Annual Hawaii International Conference on System Sciences, HICSS 2015 ; Conference date: 05-01-2015 Through 08-01-2015",
year = "2015",
month = mar,
day = "26",
doi = "10.1109/HICSS.2015.207",
language = "English",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "IEEE Computer Society",
pages = "1724--1732",
editor = "Bui, {Tung X.} and Sprague, {Ralph H.}",
booktitle = "Proceedings of the 48th Annual Hawaii International Conference on System Sciences, HICSS 2015",
address = "United States",
}