Research output per year
Research output per year
Personal profile
Education
o (2022) Ph.D., Ewha Womans University, Seoul, South Korea
o (2016) M.D., Ewha Womans University, Seoul, South Korea
o (2009) B.F.A., Fashion Institute of Technology (FIT), New York, USA
o (2016) M.D., Ewha Womans University, Seoul, South Korea
o (2009) B.F.A., Fashion Institute of Technology (FIT), New York, USA
Professional Experience
o (2025~Present) Assistant Professor, Kyungpook National University, Daegu
o (2025) Instructor, The Catholic University of Korea, Gyeonggi-do
o (2022~2025) Principal Investigator, Ewha Womans University, Seoul
o (2022~2025) Instructor, Ewha Womans University, Seoul
o (2023~2024) Co-investigator, Ewha Womans University, Seoul
o (2022~2023) Postdoctoral Researcher, Ewha Womans University, Seoul
o (2019~2022) Researcher, Ewha Womans University, Seoul
o (2018~2019) Visiting Researcher, Wolgok Jewekrly Research Center, Seoul
o (2019~2022) Adjunct Professor, FIT-State University in New York, Korea, Incheon
o (2017~2019) Manager, Nature Republic Co., Ltd., Seoul
o (2013~2017) Principal Researcher, Interfashion Planning Inc., Seoul
o (2010~2013) Team Leader, Hyegong Corp. Co., Ltd., Seoul
o (2025) Instructor, The Catholic University of Korea, Gyeonggi-do
o (2022~2025) Principal Investigator, Ewha Womans University, Seoul
o (2022~2025) Instructor, Ewha Womans University, Seoul
o (2023~2024) Co-investigator, Ewha Womans University, Seoul
o (2022~2023) Postdoctoral Researcher, Ewha Womans University, Seoul
o (2019~2022) Researcher, Ewha Womans University, Seoul
o (2018~2019) Visiting Researcher, Wolgok Jewekrly Research Center, Seoul
o (2019~2022) Adjunct Professor, FIT-State University in New York, Korea, Incheon
o (2017~2019) Manager, Nature Republic Co., Ltd., Seoul
o (2013~2017) Principal Researcher, Interfashion Planning Inc., Seoul
o (2010~2013) Team Leader, Hyegong Corp. Co., Ltd., Seoul
Research Interests
Digital fashion marketing, Artificial Intelligence in fashion, Fashion industry data analytics, Retail technology, Consumer behavior and science, Global fashion business and strategy
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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Research output
- 11 Article
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Metaverse friends with social benefits: Effects of social identity on the intention to purchase virtual products through site attachment, user engagement, and public self-consciousness
Kim, H., Yoo, J. & Park, M., Mar 2025, In: Journal of Retailing and Consumer Services. 83, 104158.Research output: Contribution to journal › Article › peer-review
Open Access7 Scopus citations -
The rise and fall of K-Fashion business: exploring the impact of corporate failure news on stock market indices
Kim, H., Dec 2025, In: Fashion and Textiles. 12, 1, 9.Research output: Contribution to journal › Article › peer-review
Open Access -
Predicting the Interconnection between Trade Balance and Economic Growth in the Textile and Clothing Industry -A VARX Model Approach-
Kim, H., 2024, In: Journal of the Korean Society of Clothing and Textiles. 48, 5, p. 931-955 25 p.Research output: Contribution to journal › Article › peer-review
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When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, H. & Park, M., Jan 2024, In: Journal of Retailing and Consumer Services. 76, 103581.Research output: Contribution to journal › Article › peer-review
89 Scopus citations -
Are Business Cycles in the Fashion Industry Affected by the News? -An ARIMAX Time Series Correlation Analysis between the KOSPI Index for Textile & Wearing Apparel and Media Agendas-
Kim, H. & Park, M., 2023, In: Journal of the Korean Society of Clothing and Textiles. 47, 5, p. 779-803 25 p.Research output: Contribution to journal › Article › peer-review